Training, Workshops and Coaching
- marketing and sales staff
- culturally-sensitive and client-targeted communication in a professional context – reaching out to clients, suppliers and partners
- cultural awareness
- project development tailored to markets
- team building
- Basics on communication with customers in Asian emerging markets – general or market-specific; core elements; cultural awareness, typical mistakes and how to avoid them
- Training and coaching based on previous analysis of problems. Preparation for specific needs, contexts and situations (exhibitions, workshops for customers, presentations, project development).
- Training and coaching for expatriates: cultural awareness with a focus on professional environments, communication with customers, building networks, managing teams.
- Training and coaching with a specific focus on Myanmar
Strategic and communication consultancy
For companies, institutions and associations
On successful sustainable market development and responsible sourcing
- Adapting marketing and communication material to market-specific and culture-specific requirements
- Analysis of market entry scenarios and related problems, development of tailored and targeted messages and communication concepts, storytelling
- Creating events for public appearances in Asian emerging markets (customer events, workshops, presence at exhibitions), including scripts and guidelines for implementation
- Designing projects to accompany market development with additional benefits for target customers (eg in the context of entrepreneurial skills, transfer of know-how)
- Responsible sourcing: comprehensive communication concepts that take the needs of supplying countries and target markets into account
Moderation and support during public appearances
- Culturally-sensitive introductions and building networks on the ground
- Accompanying public appearances in target markets on any occasion – such as meetings with political decision makers, presentations in high level environments or meetings with customers. Moderation to ensure that messages reach the target audience and have an impact.
- Generating content during public or corporate events in the field or in Germany: moderation of panels and discussions, delivering motivational speeches